I’ve been researching the phenomena of Instagram influencers lately after developing a fascination with the reality that women can make a lot of money just posting photos of themselves online. I’m sort of a curmudgeon when it comes to fashion and beauty. I love clothes and a little make-up but I feel like it’s supposed to be a fun, light-hearted thing, not something that takes over one’s life unless it is one’s livelihood, financial or otherwise. What I found in my research is that women are in fact, making a livelihood of it.
I felt judgemental of people going to locations just to take photos of themselves without actually enjoying the place. Now I realize they are modeling. They aren’t going there to pretend it’s part of their life, they are going there because it’s a good place to take a photo shoot and they are, or want to be, fashion models. This may be obvious to all of you. To me it was a revelation. I could not figure out why anyone would follow an account of photos of one person in different outfits. It turns to be the latest version of looking through the Sears and Robuck catalog which I loved to do when I was a kid.
I feel it’s neat that women have greater access to make a living being stylists, art-directors and photographers. I do wish our culture could move to deeper places of creativity where it’s not about creating the appearance of a perfectly styled, trendy life but about living a deeply passionate, interior-guided life, but this is an antique problem.
My hope on Instagram is to connect with anyone who might enjoy my art, I don’t really need to do fashion shoots for that. I do get wound up more than I’d like to admit about how to best use my account. Sometimes I want to post only finished work. Sometimes I want to post photos of the adventures I have going about my life as an artist. Sometimes I want to post everything I make even if it sucks and has nothing to do with my current body of work.
The photo album I posted above are photos I took when I lived and worked in a tiny studio apartment on NW 20th in Portland when I was in my mid 30’s. This was before Instagram. I in no way considered myself a photographer. I was just enamored with having a little camera on my Nokia blackberry and I was enamored with the vintage charm of my apartment. Being a painter, it was fun to make compositions with the phone screen and no resources were wasted as they were when we used film.
When I look at them now I am struck with the inadvertent intimacy they create as a body of work. I feel nostalgic for the innocence of taking pictures solely for my own pleasure. I never arranged things for the pictures, I just recorded what was already there if it struck my fancy. It never occurred to me to change the decor of my home to improve my photos. I never even edited the photos. I don’t know if I will ever experience that again. It is challenging in the age of social media to celebrate the beauty of our lives without wanting to improve them, without seeing them through the eyes of a judging audience.
I want to do more research on how advertising usurps art and our experience of beauty. I would love to hear of any articles or resources you know of on the subject.